A call led Bozoma Saint to the NBC show

Nancy Juvonen’s recommendation led Bozoma Saint John to the On Brand show

How the On Brand journey began

After 25 years of C-suite marketing, Bozoma Saint John brought her confidence and instinct to NBC’s new reality show, On Brand with Jimmy Fallon.

Her career began in the boardrooms of companies like Netflix, PepsiCo, Apple, and Uber.

Then one day, her journey into the world of Housewives took an even more interesting turn.

The Road from RHOBH to NBC

When Bozoma decided to join The Real Housewives of Beverly Hills (RHOBH), many warned that the decision could harm her career.

But Nancy Juvonen, Jimmy Fallon’s wife, expressed confidence in her.

Nancy suggested to Jimmy, “Why not look at such a strong woman?”

Although Fallon initially felt the Housewives vibe didn’t fit his show, Nancy’s recommendation changed the narrative.

Marketing: Story, Not Just Sales

Bozoma believes that marketing is about telling a larger story, not just about driving sales.

Contestants in “On Brand” see their ideas connect with top brands like Dunkin’ Donuts, Marshalls, and Southwest Airlines.

Bozoma and Fallon’s rapport is crucial to creating a great idea—she provides rigorous feedback, while Jimmy’s creative passion fuels it.

Squid Game Premiere Plans

Bozoma also shared the story of how Squid Game became a hit on Netflix.

At the time, the creators had been trying to sell it for 12 years.

Bozoma invested most of his budget into the short, weird-and-scary show and took a big risk.

The result? Squid Game took the world by storm, proving Bozoma’s marketing prowess.

Intuition: The Real Key to a Career

Bozoma never engages in elaborate planning.

She believes that people often follow the advice of close friends and family, but the greatest transformation happens when we listen to our own voice.

Her own story also teaches this—if she had listened to those who say, “Don’t do Housewives,” this NBC show wouldn’t exist today.

Boz’s Next Destination

Bozoma is currently writing her memoir, “The Urgent Life,” and celebrating the first year of her own beauty brand, Eve by Boz.

She’s eagerly awaiting RHOBH Season 15, and wedding preparations are underway. What’s next?

Bozoma says that as long as she takes her intuition with her, opportunities will appear at every turn.