Kyle MacLachlan is winning hearts in the age of social media advertising

Kyle MacLachlan is captivating audiences with fun, viral content and family-friendly humor.

Kyle MacLachlan's social media advertising.

Kyle MacLachlan

Seriously, in a world where every celebrity’s online move is totally planned, Kyle MacLachlan is just a breath of fresh air.

This 66-year-old Twin Peaks icon has jumped onto social media with a fun, playful energy that’s charming everyone across all age groups.

During the Fallout Season 2 premiere in Los Angeles, Kyle MacLachlan actually opened up about his surprising journey to becoming a viral internet sensation.

Finding the Fun in the Digital World

“I’ve always been a silly person,” MacLachlan confessed, with his typical charm. His big viral moment really took off while he was trying to promote his podcast, Varnamtown.

Some “funny off-the-wall promotions” got people laughing and sparked an idea: “We should do more of this.”

That led to the amazing Lorde-inspired video where he perfectly captured the singer’s vibe through spot-on clothes and dance moves.

His secret sauce? It’s simple: “I’m trying to shine a light on things and on people and really bring some joy.”

The Ultimate Teenager Seal of Approval

Even cooler than the 2.6 million likes he got on that Spice Girls lip-sync video with Dylan O’Brien is the feedback he gets from his 17-year-old son, Callum.

The actor laughs when he talks about his son’s coaching: “My son will comment and say, ‘Less of this, Dad. More of this.'”

So, what’s the verdict from the teenager who’s actually “in the trenches” of social media culture? “He’s responding more positively than negatively, so it’s pretty good.

I’m a little cringey but not terribly,” MacLachlan shared. We’ll take “a little cringey” for this level of content!

Getting More Authentic with Age

Behind the scenes of MacLachlan’s viral Christmas dance videos and awesome Spice Girls performances is actually a team effort.

“I work with some clever people—it’s not just me,” he explained, giving credit to a team that “really gets my sense of humor.”

But the reason his content hits home is that it feels so real.

As the Fallout star perfectly put it: “I’m letting that side of me out a little bit more as I get older, and that’s just all kind of culminating in this really fun thing that’s going on right now.”

In a world of carefully planned posts, MacLachlan’s authentic silliness is honestly exactly what we needed.

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