Matt Czuchry and Jared Padalecki introduce a bold variety of Panera Autumn Soups in the spirit of the Gilmore Girls.
Two Icons, One Cozy Mission
As the mild winter sets in, Panera has launched a special comfort food campaign for the fall season.
This time, the company decided to evoke Gilmore Girls memories.
Matt Czuchry and Jared Padalecki, who play Rory’s boyfriends Logan Huntzberger and Dean Forester, are the stars of the campaign.
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The playful ad showcases three Panera Soups as Rory’s friends.
Like Dean, the trusty Fireside Chili offers a “taste of home.”
Like Logan, the regal Autumn Squash Soup strikes a thoughtful, perfect balance.
And the brooding mood of Black Bean Soup is reminiscent of Jess Mariano.
Matt’s Hygge Craze
Matt Czuchry explained, “Panera and Gilmore Girls both have that Danish hygge cozy factor.”
He said the campaign weaves imagery of “warmth, comfort, and togetherness”—like a real hot cup of soup.
Jared’s Nostalgic Twist
Jared Padalecki, who plays Dean, spoke of the simple and pure comfort of Fireside Chili.
He said the simple scent and taste reminded him of his high school days, when the layers of love first blossomed.
Relaxed Chemistry on Set
The two actors’ bond while filming the campaign was effortless.
Matt laughed and said, “Our chemistry was just like on the show.”
The set was decorated with blankets, candles, and rustic decor, connecting the real and the reel.
A Refreshing Celebration of Nostalgia
This initiative by Panera also connected Gilmore Girls fans.
People at the pop-up cafes are sharing memories of Emily and Lorelai’s last seat over Autumn Soups.
Matt said there were passionate debates—Team Logan vs. Team Dean—and everyone’s eyes sparkled with the same sparkle.
Rory’s Boyfriends Debate
Whenever Gilmore Girls character Rory thinks about her favorite soap operas, fans also get involved.
Matt says, “People ask me, ‘Which boyfriend suits you?’ But in this campaign, we all celebrated taste together.”
Why Logan is Special
Matt said that Logan has always been supportive of Rory’s dreams.
That’s why the richness of Autumn Squash Soup is tinged with subtle encouragement—like Rory’s encouragement to pursue her writing.
Invitation to Cozy Madness
So enjoy Panera’s Autumn Soups this fall season—whether you’re Team Logan or Team Dean.
Like Gilmore Girls, this journey is heartfelt, a warming experience in a cup of soup.
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